Campaign Management
Course References Number: -
Overview:
This course covers the development of detailed ecommerce campaigns, liaise with partners to enhance online awareness, website and campaign visibility and manage campaigns according to agreed timelines and budgetary requirements.
Learning Outcome:
Develop promotional activities for eCommerce campaigns.
Identify the types of customers.
Determine customer satisfaction.
Communicate messages to target customers effectively using communication tools of mobile, online, and social media platform.
Manage execution of a campaign to achieve the intended results.
Manage campaign budgets.
Manage pre-campaign testing.
Evaluate customer satisfaction and sales to determine effectiveness of campaigns by usingboth quantitative and qualitative analysis.
Refine campaign effectiveness by utilising the data gathered.
Collaborate with business partners to create sales opportunities on the business.
Topics Covered:
Defining Campaign Objectives
E-Commerce Campaign Management Tactics
Promotion Mechanics And Online Activities
Types of Customers
Customer Satisfaction
Communication Tools
Campaign Messages and Schedules
Campaign Execution
Communication tools of mobile, online, and social media platform
Campaign Budget
Pre-Campaign A/B Testing
Campaign Evaluation
Refining Campaigns
Partner Collaboration Campaigns
Total Duration: 24 hrs (Classroom)
Entry Requirements:
Minimum GCE “N” level with at least 3 GCE “N” Level Passes
Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5.
Recommended all learners to have at least 1 or more years of sales and marketing experience.
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Certification
WSQ Statement of Attainment (SOA)
Certification of Achievement by Wong Fong Academy Pte Ltd