Data Analytics for Ecommerce

Data Analytics for ECommerce

Course References Number: CRS-Q-0042268-RET

Overview:

This course covers how to cascade data analytics strategies, manage data analytics, metrics and measurement efforts and communicate findings to address business problems.

Learning Outcome:

By the end of the course, the learner is able to:
  • Identify relevant digital analytics strategies to measure the performance of products and services in businesses and organisations.

  • Justify the investment in using data analytics tools, technology, and resources in reference to current

  • Select the metrices that would best answer actual business problems.

  • Implement appropriate deep dive quantitative and qualitative data analysis methods to evaluate customer activities and behaviours across all digital platforms.

  • Apply data-driven approach strategies.

  • Recommend the best course of action and evaluate the effectiveness of data-driven analytics tools and technologies deployed.

Topics Covered:

  • Analytics For Organisational Processes

  • Web Analytics Strategies for Organisations

  • Common Data Applications for Types of Products and Services

  • Business Intelligence (BI) and Marketing Tools for Data Analysis

  • Mapping Data Analytics Tools to Current and Future Business Functions

  • Managing Costs and Resources Associated with Data Analytics

  • Data Metrics for Specific Business Functions

  • What is Hypothesis Testing

  • Creating a Hypothesis

  • Applying Hypothesis Testing

  • Quantitative and Qualitative Data Analysis

  • Data Analytics Implementation and Management

  • Implementing Data-Driven Approach to Business Process Optimisation

  • Creating Relevant Data Analytics Reports For Stakeholders

  • Evaluating Data Reports For Actionable Insights

  • Evaluating Effectiveness of Data Collection and Management Tools

Total Duration: 24 hrs (Classroom)

SC: Singapore Citizens
PR: Singapore Permanent Resident

Entry Requirements:

  • Minimum GCE “N” level with at least 3 GCE “N” Level Passes

  • Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5.

  • Recommended all learners to have at least 1 or more years of sales and marketing experience.

COURSE REFERENCE NUMBER:
CSR-Q-0042268-RET
COURSE DATE(S) :
26 Jul 2021
28 Jul 2021
TOTAL DURATION :
24 hours
VENUE:
Classroom
SLOTS AVAILABLE

2

Full course fee
(before GST)
$ 1,300
Course Cancellation/Reschedule Policy: We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.

Certification

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.
  • WSQ Statement of Attainment (SOA)

  • Certification of Achievement by Wong Fong Academy Pte Ltd