Data Analytics for ECommerce
Course References Number: CRS-Q-0042268-RET
Overview:
This course covers how to cascade data analytics strategies, manage data analytics, metrics and measurement efforts and communicate findings to address business problems.
Learning Outcome:
Identify relevant digital analytics strategies to measure the performance of products and services in businesses and organisations.
Justify the investment in using data analytics tools, technology, and resources in reference to current
Select the metrices that would best answer actual business problems.
Implement appropriate deep dive quantitative and qualitative data analysis methods to evaluate customer activities and behaviours across all digital platforms.
Apply data-driven approach strategies.
Recommend the best course of action and evaluate the effectiveness of data-driven analytics tools and technologies deployed.
Topics Covered:
Analytics For Organisational Processes
Web Analytics Strategies for Organisations
Common Data Applications for Types of Products and Services
Business Intelligence (BI) and Marketing Tools for Data Analysis
Mapping Data Analytics Tools to Current and Future Business Functions
Managing Costs and Resources Associated with Data Analytics
Data Metrics for Specific Business Functions
What is Hypothesis Testing
Creating a Hypothesis
Applying Hypothesis Testing
Quantitative and Qualitative Data Analysis
Data Analytics Implementation and Management
Implementing Data-Driven Approach to Business Process Optimisation
Creating Relevant Data Analytics Reports For Stakeholders
Evaluating Data Reports For Actionable Insights
Evaluating Effectiveness of Data Collection and Management Tools
Total Duration: 24 hrs (Classroom)
Entry Requirements:
Minimum GCE “N” level with at least 3 GCE “N” Level Passes
Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5.
Recommended all learners to have at least 1 or more years of sales and marketing experience.
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Certification
WSQ Statement of Attainment (SOA)
Certification of Achievement by Wong Fong Academy Pte Ltd