Digital Marketing for Success
Course References Number: CRS-Q-0041615-ICT
This course covers the development and execution of an integrated marketing plan across various channels and platforms as well as tracking of customers' response and monitor the effectiveness to marketing communications on these channels. It also includes the integration of traditional and digital marketing channels.
Have the knowledge of how a firm develops marketing objectives and strategies that contribute to overall objectives.
Identify the advantages, constraints, and interactivity between traditional and digital marketing.
Identify what is necessary to manage the effective implementation of marketing strategies through various channels.
Determine the types of channels or platforms best suited to implement in marketing plans.
Understand the four major elements of strategic performance evaluation processes such as establishing performance standards, measuring actual performance, comparing actual performance with established standards, and modifying the marketing strategy, if needed.
Understand the impact of marketing activities used on the various platforms.
Select the best marketing channel mix for the target market.
identify the marketing programs that best suited for the product/service offering.
Determine the suitable marketing channels, right platforms, technology and tools to be used for marketing the product/service for the business.
Recommend the best practices for both traditional and digital marketing efforts.
Evaluate the overall impact of marketing channel mix.
Overview of Strategic Marketing
Traditional Versus Digital Marketing Channels
Planning and Implementing Marketing Strategies
Managing Marketing Implementation
Evaluating Marketing Strategies
Marketing Research and Information Systems
Target Markets Segmentation
Integrated Marketing Communications
Advertising and Public Relations
Personal Selling and Sales Promotion
Managing Marketing Performance and Results
Total Duration: 16 hrs (Classroom)
Minimum "N" level OR
Nitec, including Certificate in Business Skills, Industrial Technician Certificate and other polytechnic certificates OR
“O” level OR
At least ESS WPLN at level 5 or equivalent
Recommended all learners to have at least 1 or more years of sales and marketing experience.
WSQ Statement of Attainment (SOA)
Certification of Achievement by Wong Fong Academy Pte Ltd