Sales Channel Management
Course Detail
Course Fee
Course Schedule

Sales Channel Management

Course References Number: CRS-Q-0041666-ICT

Overview:

This course covers how to evaluate channel options and recommend optimal channels and partners, and formulate performance guidelines for channel partners to abide by. This also includes the assessment and selection of suitable channel partners, establishment and expansion of alliances with channel partners and maintenance of a committed network of distributors.

Learning Outcome:

By the end of the course, the learner is able to:

  • Determine the profitable sales channels and decide on the types of channel that would work best for the business.

  • Assess the business viability of e-commerce and online sales channels using cost-benefit analysis and risk assessment.

  • Recommend optimal sales channels and distribution partners that align to organisation's branding

  • Formulate consistent brand guidelines and messaging across all sales channels.

  • Develop an incentive system that supports the performance of channels to customer satisfaction.

  • Develop a performance tracking system using Microsoft Excel to analyse the performance of multiple sales channels for optimisations.

  • Manage online sales channels and e-commerce.

Topics Covered:

  • Concepts of Channel Distribution and Processes

  • Assess Market Potentials

  • Recognizing and Utilizing Market Potentials

  • Cost Benefit Analysis and Risk assessment

  • Sales Channel Options using Cost Benefits Analysis Tool

  • Advantage and Disadvantage of various distribution channels and partners

  • Assess Business Viability on Ecommerce and Online Sales Channels

  • Branding and Marketing Guidelines for Channel Management Strategy on Channel Partners

  • Optimise Sales Channels and Distribution Partners

  • Build Guidelines and Messaging for Sales Channels

  • Performance Management and Incentive System Design

  • Develop Channel Performance Tracking System

  • Online Channels of Distribution

  • Ecommerce Basics

  • Ecommerce Enablers And Multichannel Management

  • Multi-Channel Platform

Total Duration: 24 hrs (Classroom)

SC: Singapore Citizens
PR: Singapore Permanent Resident

Entry Requirements:

  • Minimum GCE “N” level with at least 3 GCE “N” Level Passes

  • Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5.

  • Recommended all learners to have at least 1 or more years of sales and marketing experience.

COURSE NAME :
Sales Channel Management
COURSE REFERENCE NUMBER :
CSR-Q-0041666-CIT
COURSE DATE(S) :
11 Aug 2021
13 Aug 2021
TOTAL DURATION :
24 hrs
VENUE:
Classroom
SLOTS AVAILABLE

2

Full course fee
(before GST)
$ 1,200
REGISTER
Course Cancellation/Reschedule Policy: We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.

Certification

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

  • WSQ Statement of Attainment (SOA)

  • Certification of Achievement by Wong Fong Academy Pte Ltd