Search Engine Optimisation

Course References Number: CRS-Q-0041928-RET

Overview:

This course covers how to manage and monitor Search Engine Optimisation (SEO) campaigns for the organisation's digital assets and contents across channels and conduct analysis on performance of SEO campaigns.

Learning Outcome:

By the end of the course, the learner is able to:

Identify Search Engine Ranking.
Identify Search Engine Methods of assessing SEO.
Determine organisation’s SEO strategies.
Manage keyword research in alignment with organisation’s SEO strategies.
Provide SEO recommendations to elements and structure of websites and web pages.
Optimise content creation by partnering with editorial and marketing teams.
Evaluate and interpret the internet marketing strategies of a website.
Monitor web analytics dashboards and reports on SEO strategies.
Identify the processes involved in managing search results.
Evaluate search performance across channels to improve rankings.

Topics Covered:

Web Crawling, Indexing and the Mission of a Search Engine
What is search engine ranking
Search engine methods of assessing SEO
Types of SEO Strategies
Setting Organisation's SEO strategies
Creating Your Own Keywords and Phrases
Finalizing and Implementing Your List
What is On-Page SEO
What are Meta Tags, Plus Heading Tags, Alt Attributes and Website Structure
Improving On-Page SEO
Setting Guidelines For Content Partners
Content Schedules
What is Off-Page SEO
Off-Page SEO using Social Media
Internet marketing strategies
Evaluating Internet marketing strategies
Measurement Metrices
Interpret Web Analytics Dashboards
Report on SEO Strategies
Processes in managing search results
Measurement Criteria of Performance Across Channels
Evaluate Search Performance Across

Total Duration: 16 hrs (Classroom)

Course fee (before GST)

GST Amount (7%)

SCs and PRs,below 40 yrs old (after GST)

Company Sponsored

Singapore Citizens & Permannet Residents: 90% of course fee UP TO $50 per training hr

Singaporean Citizens- Workfare Training Support (WTS): 95% of course fee UP TO %53 per training hr

Singapore Citizens & Permanent Residents: 50% of course fee UP TO $15 per training hr

Individual

Singaporean Citizens- Workfare Training Support (WTS): 95% of course fee UP TO %53 per training hr

Non-SMEs

Singaporean Citizens & Mid-Career Enhanced Subsidy: 90% of course fee UP TO $50 per training hr

SMEs

Singaporean Citizens & Mid-Career Enhanced Subsidy: 90% of course fee UP TO $50 per training hr

Singapore Citizens & Permannet Residents: 90% of course fee UP TO $50 per training hr

Singaporean Citizens & Mid-Career Enhanced Subsidy: 90% of course fee UP TO $50 per training hr

Entry Requirements:

Minimum GCE “N” level with at least 3 GCE “N” Level Passes
Able to speak, listen, write, and read English at a minimum proficiency level of the Employability Skills Workforce Skills Qualification Workplace Literacy Level (WPL) 5.
Recommended all learners to have at least 1 or more years of sales and marketing experience.

COURSE NAME :

Search Engine Optimisation

COURSE REFERENCE NUMBER :

CSR-Q-0041928-RET

COURSE DATE(S) :

13 Apr 2021

15 Apr 2021

TOTAL DURATION :

16 hours

VENUE :

Classroom

SLOTS AVAILABLE

2

Full course fee

(before GST)

$ 900

Full course fee

(after GST)

$ 1,123.50

Course Cancellation/Reschedule Policy: We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.

Certification

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

WSQ Statement of Attainment (SOA)
Certification of Achievement by Wong Fong Academy Pte Ltd