Social Media Marketing Essentials

Course References Number: CRS-Q-0041702-RET

Overview:

This course covers how to evaluate potential and suitability of social media marketing opportunities,seek new ways of utilising social media channels, and monitor outcome of social media marketing.

Learning Outcome:

• Have a comprehensive understanding of using social media for business.
  

• Have the knowledge and practical experience in using the various social media platforms and the platform tools such as post scheduling and analytics dashboards.
  

• Determine the effectiveness of the different types of social media platforms.
  

• Understand the legal and regulations that might affect the organisation on the use of socialmedia marketing.
  

• Understand how customers can be influenced through the usage of social media.
  

• Understand the values of building a community of advocates on a social media platform.
  

• Develop the abilities to establish social media marketing objectives.
  

• Develop plans on the use of social media in marketing campaign.
  

• Evaluate the qualitative outcomes and sentiments of consumers on the social media platform.
  

• monitor the outcomes of social media marketing campaigns through the platform analytics dashboard.
  

Topics Covered:

• What is Social Network and How can your business leverage on Social Media for growth

• Major Social Media Platforms
  

• Social Media Tools and Functions
  

• Which Social Media Platform suits Best for your business
  

• Social Media Platform Regulatory
  

• Social Responsibility and Ethics in Marketing
  

• Marketing Environment
  

• Importance of Community Building on Social Media
  

• Defining your Brand on Social Media
  

• Social Media Marketing Campaign Strategy
  

• Audience Considerations and Insights
  

• Social Media Platform Dashboard Analytics
  

Total Duration: 16 hrs (Classroom)